iShares developed a program for financial advisors to provide ETFs in 401(k) plans, and they wanted to get the word out. This banner campaign raised awareness of the expanded investment options suddenly available.
How to position iShares as a leader in all things ETF? Partner with WSJ.com to create a one-stop, interactive information and resource center. Email and site-in-a-box banner drivers helped promote the center's launch.
Targeting hedge fund managers, this unique "Quote of the Day" banner campaign created top-of-the-mind awareness of iShares ETFs as a source of institutional liquidity.
